What if by paying a little bit, you could save a lot? Nobody likes traffic congestion. The challenge with reducing congestion by adding lanes is that it usually entices people to travel more, which in turn hastens the return of congestion. Congestion pricing is the idea of charging a modest toll only at congested times of day. The toll is meant to be just enough to encourage people to commute at another time of day, carpool or take transit so that the road is free from congestion. While tolling has its critics, the benefit of congestion pricing is twofold. Those who choose not to pay travel at less congested times of day, saving themselves time and money. Those who choose to pay also benefit, recognizing that the value of the travel time they saved is significantly higher than any out-of-pocket price they paid.